Wizards of the Coast (WotC), the company behind Magic: The Gathering, has admitted to using "some AI components" in its marketing artwork following an initial denial. A sharp-eyed community noted oddities in a new promotional campaign that appeared AI-generated. Upon further review, WotC acknowledged the AI involvement on Twitter, explaining that these elements were introduced by a vendor using tools like Photoshop. WotC has expressed commitment to human creativity and is reevaluating vendor relationships to ensure alignment with its values. This incident comes after a prior 2023 debate on AI art in the D&D Player’s Handbook. Following WotC's statement, artist Jason Rainville voiced his readiness to observe the company's future steps regarding AI use in creative work.

Is Wizards of the Coast planning to replace the AI-generated marketing material for Magic: The Gathering?

Wizards of the Coast has not made a specific announcement about replacing the AI-generated marketing material, but they have indicated that they are reviewing how they work with vendors on promotional content to uphold their commitment to human creativity.

Magic: The Gathering, a collectible card game created by mathematics professor Richard Garfield and published by Wizards of the Coast, has a rich history dating back to its inception in 1993. Since then, it has become a cultural phenomenon, with a vibrant community of players around the world and a professional competitive scene. Magic's artwork is traditionally celebrated for its detail and originality, with freelancers and in-house artists contributing to the visual identity of each card set.