Sonic Teams Up with McLaren Racing for Epic Sega Partnership

Sega has announced a groundbreaking partnership with McLaren Racing, introducing Sonic the Hedgehog as their official gaming partner. This multi-year collaboration aims to merge the excitement of motorsport with the gaming community. Under Sega’s “Racing Around The World” campaign, enthusiasts can look forward to innovative ways to engage, particularly as the 2026 season marks Sonic's 35th anniversary and McLaren's 1,000th Grand Prix. The partnership also highlights the upcoming release of Sonic Racing: CrossWorlds, featuring whimsical gameplay elements such as mid-race portals and a diverse character roster including well-known figures like Hatsune Miku and Persona's Joker. This collaboration not only enhances Sonic's appeal but also commemorates a historic connection dating back to the 1993 Sonic Grand Prix.

Sonic Racing: CrossWorlds will introduce mid-race portals that lead to different worlds, enhancing the gameplay experience. It aims to combine the mechanical depth of classic racing games with fun party game elements and a variety of characters from other franchises.

This partnership symbolizes Sonic's resurgence in the gaming world, showcasing how the franchise has flourished over the past decade through successful game releases and movies. Sonic Team has worked hard to elevate Sonic’s profile to appeal to both nostalgic fans and younger audiences, making this collaboration with McLaren a fitting celebration of Sonic’s rich history in both gaming and motorsport.