Shock flop: 'The Marvels' hits MCU low with $205M
Jan 06, 2024 12:07 AMThe Marvels has officially become the lowest-grossing MCU film at the domestic box office, ending its run with a disappointing $205 million global gross. Despite receiving an 8 out of 10 in our review, the film's positive audience reception did not translate into financial success, leaving it with a performance comparable to DC's Birds of Prey. The film's struggles reflect a challenging year for Marvel, which faced headwinds from larger industry issues such as the SAG-AFTRA strike and actor Jonathan Majors' legal troubles. The overall direction of MCU seems to be undergoing reassessment as Disney CEO Bob Iger cited managerial issues as a contributing factor to the company's underperformance. Going forward, with Jonathan Majors no longer part of the franchise, Marvel aims to regain its footing, starting with the impending release of Marvel's Echo.
Why is The Marvels considered the lowest-grossing MCU film?The Marvels is considered the lowest-grossing MCU film due to its worldwide box office gross of approximately $205 million, which fell short of expectations and benchmarks set by previous entries in the franchise, specifically when considering its significant production and marketing budget estimated around $270 million.
The Marvels is part of the Marvel Cinematic Universe, which has seen immense success over the years, including hits like "The Avengers" and "Iron Man" series. This film's underperformance is notable against such a backdrop of previous critical and commercial triumphs. The franchise aims to capture audiences' interests again with upcoming releases following this setback.
Casey Loh
Casey Loh is a tech-savvy writer who specializes in the intersection of gaming and technology. With a background in computer science, Casey brings a technical lens to her reviews, breaking down the nuts and bolts of game engines, graphics, and AI innovation.
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Mr. Bison commented on: 2024-01-06 03:15:04
Oof, The Marvels' box office haul is a real shocker when you stack it against the usual MCU giants. It's like when you're hyped for a game sequel, but it drops and doesn't quite hit that high score – sometimes you gotta regroup and strategize for the next level.
Stimpy commented on: 2024-01-06 02:30:04
Whoa, The Marvels hitting a box-office snag is a real curveball for the MCU, huh Even with decent reviews, it goes to show that not every superhero flick is bulletproof, and sometimes even giants like Marvel need to shake things up.
Rolling R!ck commented on: 2024-01-06 02:15:04
Whoa, the Marvels hitting that low at the box office is a shocker, especially since MCU usually smashes records like a Hulk at a pottery barn. Goes to show, even with solid reviews and fan love, the superhero game ain't always invincible. 🦸📉🎮
