SAG-AFTRA Ends Actor Strike, Video Game Voice Talent Returns

The SAG-AFTRA video game voice actor and performer strike has officially ended after nearly a year, following the announcement of a tentative agreement on the interactive media contract. The strike began in July 2024 when negotiations broke down over AI provisions between SAG-AFTRA and major gaming companies, prompting more than 98% of members to vote in favor of the strike. The formal suspension of strike action allows performers to return to work, alleviating disruptions in multiple games like Destiny 2 and World of Warcraft, which have suffered from unvoiced NPCs during key scenes. With an upcoming union meeting to ratify the agreement, the strike's conclusion represents a significant moment for the video game industry, emphasizing the importance of ethical treatment and consent regarding AI usage in performance.

The SAG-AFTRA strike in the video game industry was initiated due to failed negotiations with major gaming companies over provisions related to artificial intelligence, including usage rights and fair compensation for voice actors. The union sought to ensure that performers gave consent before their voices or likenesses were replicated by AI technologies.

The importance of voice acting and performance in gaming cannot be understated. Titles like Destiny 2 and League of Legends rely heavily on talented performers to bring characters and narratives to life. As the industry continues to evolve, with increasing integration of AI technologies, preserving the integrity and rights of voice actors becomes crucial, ensuring a future where creativity and innovation can coexist respectfully with technology.