SAG-AFTRA has strongly condemned Tilly Norwood, an AI-generated "actress" who has sparked outrage within Hollywood. Created by Eline Van der Velden, Tilly has been marketed as a competitor to established stars like Scarlett Johansson and Natalie Portman. The Hollywood community has voiced significant disapproval, with many actors accusing the creators of identity theft and warning against engaging synthetic performers. SAG-AFTRA has stated that Tilly is not an actor but a computer-generated character lacking human experience and emotions. They reminded producers of their contractual obligations when using synthetic performers, emphasizing the need to protect human artistry. Despite the backlash, Van der Velden defended Tilly as a form of creative expression and not a substitute for real-life actors, likening AI to new storytelling tools like animation or puppetry. Tilly's debut mainly consists of a promotional showreel and a singular AI-generated sketch, leaving many questions about the future of AI in entertainment.

What is Tilly Norwood and why has she caused controversy?

Tilly Norwood is an AI-generated character created by Eline Van der Velden, presented as a new kind of actress. The controversy arose due to concerns that AI-generated performers could undermine human actors and replace them in the industry, leading to calls for ethical standards in using synthetic performers.

AI-generated characters, like Tilly Norwood, have been a growing trend, reflecting advancements in digital technology and the blurred lines between human talent and artificial creations. The ongoing debate surrounding synthetic actors touches upon issues of authenticity, creativity, and the future of the entertainment industry, prompting critical discussions about the implications for artists and the value of genuine human performance.