Rise of the Apes and Horses: A New Kingdom

The upcoming film "Kingdom of the Planet of the Apes" is ramping up its marketing efforts with a dazzling display of apes on horseback across Venice Beach and an iconic San Francisco location. Disney and 20th Century Studios are championing this visual spectacle to generate excitement ahead of the film's release on May 10. This promotional tactic speaks to the film's commitment to real-world filming locations, conjuring nostalgia for the franchise's pre-digital era while showcasing the evolved primates' preference for feudal systems over modern technology. Scenes of apes on horses have become a hallmark of the series, reflecting a continued fascination with the raw, medieval conflict between apes and humans.

The movie "Kingdom of the Planet of the Apes" is set to be released on May 10.

"Kingdom of the Planet of the Apes" is a continuation of the Planet of the Apes film series, known for its cutting-edge use of CGI and motion capture technology to create lifelike apes. The series began with the 1968 classic, adapted from Pierre Boulle's novel and has evolved over decades to include a reboot trilogy that started in 2011 with "Rise of the Planet of the Apes." The upcoming film builds on the legacy of its predecessors, which often dealt with themes of human and animal rights, the dangers of playing God through science, and the nature of civilization itself.