Randy Pitchford, CEO of Gearbox, recently sparked controversy over his comments regarding the pricing of Borderlands 4, which is set for release on September 12, 2025. In response to a fan's concern about the potential $80 price tag, he claimed that "real fans" would find a way to obtain the game regardless of its cost. This sparked backlash, leading Pitchford to clarify his initial statement with a follow-up post, stating that he is unsure of the final price but emphasized the increased development costs for the sequel. He mentioned that Borderlands 4 has a budget more than double that of its predecessor, suggesting that the pricing will reflect its enhanced production values, which include the introduction of four new Vault Hunters. When pre-orders begin, the exact price will be revealed.
What new features can we expect from Borderlands 4?Borderlands 4 will introduce four new Vault Hunters and a new enemy faction called the Rippers. The game promises to build upon its predecessors with expanded gameplay mechanics and richer storytelling, all supported by a significantly higher production budget driven by fan support for Borderlands 3.
Borderlands, a series launched in 2009 by Gearbox Software, is renowned for its unique blend of first-person shooter action and RPG elements, along with its distinctive cel-shaded art style. The franchise has garnered a massive fan base and has set the bar for cooperative multiplayer experiences in gaming.
Alex Riverton
Alex Riverton is a seasoned journalist with over a decade of experience in the gaming industry. Known for their in-depth analysis and hands-on previews, Alex has built a reputation for insightful commentary on gameplay mechanics and storytelling in videogames.
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Comments
Double the budget, double the price—guess we’ll see if those new Vault Hunters can also vault over fan expectations. Here’s hoping the Rippers aren’t the only thing cutting deep into our wallets.
Ah, the classic 'real fans' argument—nothing like a little gatekeeping to spice up a pricing debate. Hopefully, those 'enhanced production values' include more than just a higher price tag, like some fresh gameplay twists to justify the cost.