Randy Pitchford Defends $80 Real Fans Claim for Borderlands 4

Randy Pitchford, CEO of Gearbox, recently sparked controversy over his comments regarding the pricing of Borderlands 4, which is set for release on September 12, 2025. In response to a fan's concern about the potential $80 price tag, he claimed that "real fans" would find a way to obtain the game regardless of its cost. This sparked backlash, leading Pitchford to clarify his initial statement with a follow-up post, stating that he is unsure of the final price but emphasized the increased development costs for the sequel. He mentioned that Borderlands 4 has a budget more than double that of its predecessor, suggesting that the pricing will reflect its enhanced production values, which include the introduction of four new Vault Hunters. When pre-orders begin, the exact price will be revealed.

Borderlands 4 will introduce four new Vault Hunters and a new enemy faction called the Rippers. The game promises to build upon its predecessors with expanded gameplay mechanics and richer storytelling, all supported by a significantly higher production budget driven by fan support for Borderlands 3.

Borderlands, a series launched in 2009 by Gearbox Software, is renowned for its unique blend of first-person shooter action and RPG elements, along with its distinctive cel-shaded art style. The franchise has garnered a massive fan base and has set the bar for cooperative multiplayer experiences in gaming.