Randy Pitchford Defends $80 Borderlands 4 Controversy

The recent controversy surrounding Randy Pitchford’s comments about the price of Borderlands 4 has ignited a fierce debate in the gaming community. Pitchford suggested that true fans should find a way to purchase the game, even if it costs $80. This statement did not sit well with many gamers, prompting backlash as other publishers, including Devolver Digital, weighed in on the issue. Devolver mocked the price point with a promotional message about their upcoming game Mycopunk, which costs significantly less. Pitchford later pointed to his earlier PAX East remarks, where he explained the game's increased development budget and hinted at the fluid nature of pricing in today's competitive market. Fans expressed frustration over his "not a real fan" comment, fearing it could harm the anticipated launch of Borderlands 4, scheduled for September 12, 2025.

The price for Borderlands 4 has not been officially announced, but indications suggest it may reach $80 due to increased production costs, similar to trends seen in the industry.

Borderlands 4 is the highly anticipated sequel in the Borderlands franchise, known for its unique blend of fast-paced shooting, RPG elements, and a quirky sense of humor. Developed by Gearbox Software, the franchise has a loyal player base and has seen massive success since its debut in 2009. With a development budget reportedly over twice that of the previous installment, the expectations are incredibly high for this new release, leading to the ongoing discussions about pricing and value in the gaming market.