PlayStation exec: AI crucial for Gen Z and Gen Alpha gamers

PlayStation's head of PlayStation Productions, Asad Qizilbash, highlights the importance of artificial intelligence in creating personalized gaming experiences. He believes AI can make non-player characters (NPCs) interact more meaningfully, which resonates with Gen Z and Gen Alpha gamers who crave personalized digital experiences. This perspective contrasts with recent controversies as some developers, like Embark Studios, have faced criticism for using AI voiceovers. The debate around AI in gaming continues to grow, with industry figures expressing concerns about its impact.

AI is considered important for Gen Z and Gen Alpha gamers because it allows for more personalized and meaningful gaming experiences. These generations have grown up digitally and expect high levels of personalization in their interactions with games.

Artificial intelligence in gaming has been a hot topic, especially with high-profile cases such as CD Projekt Red using AI for voice acting in "The Witcher" series, demonstrating both the potential and controversy of AI in the industry.