Pete Hines, former marketing chief at Bethesda, spoke candidly about the confusion surrounding the naming of the 2017 game Prey during a recent interview. Despite its successful launch as an immersive sim, the game carried the weight of its predecessor's title, leading to misunderstandings among players. Hines admitted that he pushed hard for a different name but ultimately lost that battle, resulting in what he felt was wasted potential to discuss the game positively. He noted that much of the conversation surrounding Prey revolved around explaining its title rather than its innovative gameplay. Initially met with technical issues and name-related confusion, Prey has since gained recognition as a cult classic within the gaming community.

nWhy did Bethesda choose the name "Prey" for the 2017 game?

Bethesda chose the name "Prey" for the 2017 game despite significant internal debate, primarily because it was part of a legacy established in gaming. However, former marketing head Pete Hines expressed that the company struggled with the decision as it often overshadowed the game's unique aspects, shifting focus from its innovative gameplay to discussions about its title.

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Prey, released in 2017, represents a significant departure from the original game released in 2006. Arkane Studios reimagined the series, creating an immersive experience that blends action and exploration in a sci-fi setting. The game's intricate design and atmosphere drew comparisons to titles like System Shock, leading many to appreciate its depth and creativity over time, despite the initial backlash and confusion surrounding its name.