Nintendo has announced an exciting new claymation show featuring Mario, set to premiere on YouTube as part of their expanded “My Mario” product line targeting the children's market. This series will consist of kid-friendly animated episodes, each only a minute long. Concurrently, Nintendo will launch a diverse range of toys, including wooden blocks that double as amiibo figurines, along with other products such as plastic tableware, board books, plush toys, and even baby clothing items. Notably, the My Mario app will allow interactions with Mario’s face, resembling a 2D version of the classic Mario 64 start menu. The initial launch will be in Japan on August 26, with international availability expected in early 2026. These items, particularly the wooden blocks, are anticipated to become collector’s items due to their amiibo compatibility, though they come with a hefty price tag of around $135 for the complete set.

When will the My Mario range be available internationally?

The international launch of the My Mario range is planned for early 2026, following the initial release in Japan on August 28, 2023.

The original Super Mario franchise has captivated audiences for over 40 years since the debut of Super Mario Bros. on September 13, 1985. With the continued love for Mario and upcoming features such as a new movie, titled potentially Super Mario World, set to release on April 3, 2026, this new product line demonstrates Nintendo’s commitment to engaging new generations of young fans.