Nintendo Switch 2's Ad Strategy Takes a Nostalgic Turn

Nintendo has recreated its iconic 1991 SNES commercial to promote the Nintendo Switch 2. Paul Rudd reprises his role from the original ad, bringing a wave of nostalgia alongside a modern twist. The ad promotes the launch of the Switch 2 while Nintendo addressed upcoming price increases for various accessories due to U.S. tariffs, but the console's prices will remain stable for now. As anticipation builds for the console, it has also been hinted that upcoming titles like Assassin's Creed Shadows may release on the new system.

The prices for Nintendo Switch 2 accessories have increased by $5 for several items, including the new Joy-Con 2 controllers, now costing $95, the Switch 2 Pro controller at $85, and the Switch 2 camera priced at $55.

As a successor to the original Nintendo Switch, the Nintendo Switch 2 is positioned to harness enhanced hardware power and a growing library of titles, continuing Nintendo's legacy of innovative gaming experiences. The nostalgic marketing campaign leverages the enduring popularity of the Super Nintendo, a console that played a significant role in shaping gaming culture in the early '90s, making the Switch 2 a focal point for both old and new fans alike.