Nintendo is expanding its brand into the toddler market with a new product line called My Mario. This range includes toys, clothing, and baby goods designed for young children and their parents to enjoy together. One of the highlights is a stop motion animated series titled "It's Me, Mario! Stop Motion Shorts," featuring short episodes that showcase Mario's various movements. Additionally, a free app called Hello, Mario! allows kids to interact with a digital Mario, mimicking the iconic title screen from Super Mario 64. The My Mario product line also includes wooden block sets that double as amiibo figures, with the larger set costing around £100. This exciting range will launch in Japan on August 26, 2025, with a global rollout planned for 2026.

What products are included in the My Mario range?

The My Mario range features wooden block sets, clothing, toys, picture books, and a digital app, offering a wide variety of toddler-appropriate items for interactive play and enjoyment.

Nintendo's focus on the younger audience with the My Mario initiative highlights its commitment to expanding its beloved brand beyond traditional gaming, bridging the gap between entertainment and developmental play for children. The introduction of amiibo functionality in children’s toys represents a unique blend of collectible gaming and playtime, appealing to both Nintendo fans and parents looking for engaging toys for their kids.