Nintendo Logo Set to Appear on Mariners Jerseys This Season

Nintendo is expanding its partnership with the Seattle Mariners, announcing that the Nintendo logo will appear on the team's jerseys starting from Opening Day 2025 on March 27. This collaboration showcases a bright red logo on the jersey sleeve, as highlighted in a promotional video featuring Mariners centerfielder Julio Rodríguez. The relationship between Nintendo and the Mariners dates back to 1992 when Nintendo purchased the team, making it one of the first MLB franchises with non-North American ownership. Though Nintendo sold its majority stake in 2016, it retains a 10% interest in the team. This new branding initiative comes as Nintendo prepares for the highly anticipated launch of the Switch 2. The company plans to unveil more details about the Switch 2 during an upcoming Direct on April 2, 2025.

The inclusion of Nintendo's logo on the Mariners jerseys highlights the long-standing relationship between the company and the MLB team, reinforcing Nintendo's presence in both the gaming and sports industries. This partnership coincides with the marketing push for the new Switch 2 console, indicating a strategic move to enhance brand visibility and connections with fans.

Nintendo's history with the Seattle Mariners is noteworthy; it purchased the team in 1992 amidst skepticism regarding a Japanese company's ownership of a North American sports team. This marked a significant moment in MLB history, paving the way for non-North American ownership in sports. Over the years, Nintendo has engaged fans with various promotions at the Mariners' games, and the new jersey partnership further solidifies this iconic relationship as they prepare for the next phase with the upcoming Switch 2 release.