Embracer Group's new CEO, Phil Rogers, emphasized the company's commitment to leveraging AI in "ethical and sustainable ways" during a recent Annual General Meeting. He highlighted the potential for AI to enhance game development efficiency while ensuring that "human authorship is final." Rogers noted that AI tools serve as a "power multiplier" to meet rising development costs and audience expectations. He acknowledged the importance of human creativity in using AI, reassuring that it will empower workers rather than replace them. The company aims to eliminate repetitive tasks and increase productivity, asserting that the essence of creativity and innovation must come from humans, not machines.

How does Embracer Group intend to use AI in game development?

Embracer Group plans to implement AI technologies across various departments—from animators to designers—allowing for more efficient game creation. They envision AI as a tool that enhances productivity and creativity while firmly maintaining that human developers will retain creative control.

The gaming landscape is rapidly evolving with the growing incorporation of AI technologies, prompting many developers to explore its capabilities. Companies are focusing on balancing AI advancements with ethical standards to foster innovation while protecting creative integrity. Players have responded positively to the idea of AI improving efficiency, but concerns about preserving the artistic essence of games remain prevalent in discussions across the industry.