Microsoft has officially stopped selling and renting movies and TV shows through the Xbox and Microsoft Store as of July 18, 2025. Users with previously purchased content will still have access on their Windows and Xbox devices. The move reflects a broader trend among tech giants, including Apple and Google, who made similar decisions earlier. Users are advised to utilize other streaming services like Amazon Prime Video and Apple TV for new releases. Notably, this change follows recent layoffs affecting Microsoft's gaming division, adding to concerns about content availability in the gaming ecosystem.

What happens to my previously purchased movies and shows on Xbox after the change?

Your previously purchased content will remain accessible on your Windows and Xbox devices, allowing you to continue watching personal videos despite the halt in new sales and rentals.

This shift in Microsoft’s offerings is significant for Xbox users, who have previously relied on the platform for media consumption alongside gaming. The Xbox ecosystem, initially designed to cater to both gaming and entertainment, has seen a turbulent evolution in recent years, which includes the blueprints for a diverse game library as well as setbacks in multimedia features.