Microsoft Axes $1 Game Pass Trial Before COD: Black Ops 6 Release

Microsoft has removed its $1 for 14-day Game Pass trial ahead of the highly anticipated launch of Call of Duty: Black Ops 6. This strategy mirrors the company's previous approach taken before Starfield's release. By eliminating this incentive, Microsoft aims to capitalize on the day-one release of Black Ops 6 on Game Pass, hoping to attract a larger subscriber base. The relevant Game Pass tiers for this release are Game Pass Ultimate at $19.99 a month and PC Game Pass at $11.99 a month, while the standard Xbox Game Pass does not offer day-one releases. Black Ops 6 marks the first time a Call of Duty title is hitting Game Pass on launch day, following Microsoft's acquisition of Activision Blizzard, which significantly enhances its gaming portfolio.

Microsoft removed the $1 Game Pass trial to boost subscriber numbers and maximize the impact of the day-one release of Call of Duty: Black Ops 6. This tactic is similar to their previous strategy used before the release of Starfield.

Call of Duty: Black Ops 6 is a significant release in the long-running Call of Duty franchise, known for its immersive single-player campaigns and competitive multiplayer modes. This installment is particularly noteworthy as it takes advantage of Microsoft's extensive resources following the acquisition of Activision Blizzard, allowing it to be available on Game Pass from day one. The franchise has consistently driven sales and engagement, making it a key title for Xbox as it aims to enhance its subscription service offerings.