Mad Max future in doubt as Furiosa hits video on demand fast
Jun 19, 2024 10:50 AMWarner Bros. has decided to release "Furiosa: A Mad Max Saga" on digital platforms just a month after its theatrical debut. Despite the high expectations following "Mad Max: Fury Road," the film hasn't performed well at the box office, grossing only slightly over its $160 million budget. This quick shift to digital could stifle any potential for recovery in theaters. Critics, however, have generally given it positive reviews. Actor Tom Hardy has cast doubt on future Mad Max projects, including the speculated "Mad Max: The Wasteland."
Why is Furiosa: A Mad Max Saga being released digitally so soon after its theatrical release?nDue to disappointing box office performance, Warner Bros. is aiming to recover some revenue quickly by moving the film to digital platforms. This is a common strategy for movies that do not perform well in theaters.
"Furiosa: A Mad Max Saga" serves as a prequel to the critically acclaimed "Mad Max: Fury Road." Directed by George Miller, the Mad Max series is known for its high-octane action scenes and post-apocalyptic setting. The franchise began in 1979, starring Mel Gibson, and was revived in 2015 with "Mad Max: Fury Road," which received numerous awards and nominations, setting high expectations for future installments.
Casey Loh
Casey Loh is a tech-savvy writer who specializes in the intersection of gaming and technology. With a background in computer science, Casey brings a technical lens to her reviews, breaking down the nuts and bolts of game engines, graphics, and AI innovation.
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It's surprising to see Warner Bros. push Furiosa: A Mad Max Saga to digital so soon, especially given the positive critical reception. The competition and changing viewing habits might've played a bigger role in its box office struggle than the movie's quality itself.
Man, it's a bummer Furiosa didn't hit the box office targets despite the hype—I guess the digital release is their way of salvaging things. The positive reviews give me hope for the future of the Mad Max universe, even if Tom Hardy is skeptical.
It's surprising to see Furiosa transition to digital so quickly, but it makes sense given the underwhelming box office returns. Hopefully, the digital release will give this high-octane prequel a second wind, especially with the positive critic reviews in its corner.