LEGO EXPANDS ITS IN-HOUSE GAME DEVELOPMENT TEAM
Mar 12, 2025 11:07 AMLego is shifting its strategy towards developing video games in-house rather than relying on partnerships with external studios. Niels Christiansen, CEO of Lego, stated the company is investing in internal development to create digital experiences that align with their brand. Historically, Lego games were predominantly produced by TT Games, releasing titles based on popular franchises like Star Wars and Harry Potter. However, the last few years have seen fewer major releases, with Lego focusing on collaborations with other developers, notably Epic Games for the highly popular Lego Fortnite. This sandbox game, now known as Lego Fortnite Odyssey, offers an engaging experience that blends Lego elements with Fortnite's mechanics, maintaining a stable user base. The move to build an internal team indicates Lego's ambition to innovate in the gaming sector and cater to diverse age groups with both physical and digital play experiences.
What is the future of Lego game development?The future of Lego game development appears to be focused on a blend of in-house projects and collaborations, suggesting an effort to diversify their offerings beyond traditional game formats and leverage partnerships with existing gaming platforms, like Fortnite.
Lego's history in gaming spans over a decade primarily with TT Games, known for their successful adaptations of licensed properties. As gaming evolves, Lego aims to position itself as a key player by establishing its own development team, which could lead to fresh and innovative gaming experiences for fans of all ages.
Alex Riverton
Alex Riverton is a seasoned journalist with over a decade of experience in the gaming industry. Known for their in-depth analysis and hands-on previews, Alex has built a reputation for insightful commentary on gameplay mechanics and storytelling in videogames.
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Sephiroth commented on: 2025-03-12 11:18:15
Lego’s shift to in-house development feels like a natural evolution, especially with their knack for blending creativity and play—imagine the possibilities when they fully control the digital sandbox. Pairing that ambition with collaborations like Fortnite shows they’re not just building games, but crafting experiences that bridge generations and platforms.
Miss Peachy commented on: 2025-03-12 11:12:15
It's exciting to see Lego taking the reins on their gaming future—building in-house teams could lead to some truly creative and unique digital experiences that stay true to their playful spirit. Plus, blending their iconic brand with platforms like Fortnite shows they’re not afraid to adapt and innovate in the ever-evolving gaming landscape.
