KPop Demon Hunters is set to become a major cultural phenomenon as Netflix announces a collaboration with toy giants Mattel and Hasbro for an extensive merchandise line. This partnership will introduce a variety of toys, games, and collectibles based on the hit film, which has already garnered a massive global following. Notably, the collaboration will include the launch of action figures, dolls, and accessories. Mattel's first product release will feature a three-pack of HUNTR/X dolls available for pre-order on November 12, 2025. Meanwhile, Hasbro will roll out KPop Demon Hunters-themed children’s electronic products along with a Monopoly Deal: KPop Demon Hunters game, set to ship on January 1, 2026. Most products from both brands are expected to hit the market in spring 2026, just in time for the holiday season.

What products can we expect from the KPop Demon Hunters collaboration?

Fans can look forward to an array of toys including dolls, action figures, playsets, and even youth electronics from Hasbro. Noteworthy releases will include the HUNTR/X doll pack from Mattel and a branded Monopoly Deal game from Hasbro.

KPop Demon Hunters has made history as Netflix's most-watched original title, combining elements of music, dance, and storytelling that resonate deeply with its audience. The film's success has spurred a wave of excitement for merchandise, indicative of its impact in the entertainment world. This collaboration aims to cater to the fervent fan base eager for official collectibles and toys that reflect their passion for the film.