Kamala Harris Targets Gamers with Fortnite Ahead of Election

In a unique strategy to engage younger voters in the final week of the 2024 U.S. presidential campaign, Vice President Kamala Harris is launching a custom Fortnite map named Freedom Town, USA. This creative map highlights key campaign themes, such as tax incentives for small businesses and affordable housing. Accessible using the code 733155366547, it will be featured in streaming events hosted by notable Fortnite content creators. Additionally, Harris's campaign is introducing political-themed overlays across eight other Fortnite Creative maps, enhancing interactivity with in-game signage and thematic audio cues. This approach is part of a broader initiative to connect with young, male voters through video games, which has included fundraising events and presence on popular streaming platforms.

Kamal Harris is utilizing Fortnite by launching a custom map that incorporates her campaign pledges, aiming to attract young voters in the closing days of her campaign.

Fortnite, developed by Epic Games, has become a cultural phenomenon since its release in 2017, attracting millions of players worldwide with its unique blend of building mechanics and battle royale gameplay. This innovative use of the platform underscores the increasing recognition of video games as a significant avenue for political engagement, particularly with younger demographics. Harris's campaign reflects a growing trend where politicians are leveraging gaming to connect with voters in a more relatable and interactive manner.