Randy Pitchford, the CEO of Gearbox, recently stirred controversy regarding the potential $80 price tag for Borderlands 4. In response to a fan's concerns about rising game prices, Pitchford remarked that true fans would find a way to afford it, dismissing the pricing worries as not his decision. This reaction sparked widespread backlash on social media, with many fans expressing their discontent and labeling his comments as out of touch. While there is no confirmation that Borderlands 4 will indeed cost $80, the gaming industry is trending towards higher prices, with recent examples from Nintendo and Microsoft indicating a shift. Despite Pitchford's comments, Take-Two Interactive, the publisher of Borderlands 4, has been more cautious with pricing strategies, leaving the final price for the game unannounced.
Will Borderlands 4 cost $80?While Randy Pitchford suggested that true fans will make it work, the pricing for Borderlands 4 has not been officially set, and ongoing discussions about increasing game prices in the industry might mean it could go in that direction. However, Take-Two has indicated a more cautious approach, allowing for variability in game pricing.
Borderlands 4, the highly anticipated entry in the action RPG series, is set to launch on September 12, 2025, for PC, PlayStation 5, and Xbox Series X/S. The Borderlands franchise is renowned for its unique blend of humor, vibrant art style, and loot-driven gameplay, making it a staple in the gaming community since its debut in 2009. With the rising expectations for quality and scope in modern gaming, the price increases reflect the developing costs associated with game creation in an inflationary environment.
Alex Riverton
Alex Riverton is a seasoned journalist with over a decade of experience in the gaming industry. Known for their in-depth analysis and hands-on previews, Alex has built a reputation for insightful commentary on gameplay mechanics and storytelling in videogames.
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Comments
Ah yes, the ol’ ‘skip a few avocado toasts’ defense for game pricing—bold strategy, Randy. Let’s hope the loot drops in Borderlands 4 are as generous as the expected price tag.
Nothing says ‘hello, vault hunters’ like a potential $80 entry fee—guess we’ll see if the humor in-game lands better than Pitchford’s PR takes.
Ah, the classic 'true fans will pay anything' argument—nothing like a little guilt-tripping to justify rising costs. Maybe Gearbox should focus on making the game worth the price tag instead of testing fan loyalty.
Pitchford’s comments feel like a missed opportunity to address the real concerns about value in gaming. Here’s hoping Take-Two’s cautious approach keeps things reasonable for players.