GOG, the popular PC game download store, has faced backlash after revealing the use of generative AI for marketing artwork. This controversy arose when a user confirmed on a GOG forum that AI created a promotional banner for a sale. During a Reddit AMA, GOG's managing director, Maciej Gołębiewski, clarified that while GOG experiments with AI, they emphasize the importance of human judgment in its application. The company aims to utilize new technologies to enhance game preservation but remains cautious about the extent of AI's role. As GOG navigates its path forward, it continues to uphold its mission of preserving classic games while balancing modern gaming trends.

How is GOG using generative AI in its marketing efforts? nGOG is utilizing generative AI in marketing mainly for creating promotional artwork, but they stress the importance of involving human oversight to ensure quality and authenticity in their content.n

GOG.com was founded with the goal of restoring and preserving classic games, aiming to provide DRM-free titles for gamers. Having transitioned to a private company, GOG has more flexibility to innovate in its approach, which includes exploring AI technologies. This focus on game preservation has gained GOG recognition, especially during controversies surrounding the distribution of indie titles like "Horses." This adaptability may position GOG to successfully integrate AI tools into their mission without losing sight of their core values.