EA CEO Andrew Wilson has confirmed during a Q1 earnings call that the company currently has no plans to increase the price of its games to $80, despite competitors like Nintendo and Xbox exploring this pricing strategy. Wilson emphasized EA's diverse pricing structures, which include free-to-play and premium offerings. The absence of any $80 price point has been confirmed for key upcoming titles like Madden NFL 26, EA Sports FC 26, and Battlefield 6. EA aims to continue delivering value through various pricing strategies without making immediate pricing changes as its fiscal year wraps up in March 2026.

Will EA ever raise game prices to $80?

No, EA has stated that there are no plans to raise game prices to $80 in the foreseeable future, emphasizing their commitment to providing value with a range of pricing options.

EA Sports has a long-standing reputation for delivering popular sports games, creating franchises like Madden NFL, FIFA (now EA Sports FC), and NHL. Their games are renowned for their realism, gameplay innovation, and commitment to quality. As the gaming landscape evolves, the company's strategic decisions on pricing reflect their focus on maintaining player engagement and market competitiveness.