Walt Disney World's upcoming Villains-themed land is set to introduce a unique design concept known as 'Conjured Architecture.' This architectural style aims to encapsulate the magical essence of iconic Disney villains like Maleficent, Ursula, and Jafar, merging elements from Art Nouveau with vibrant color themes from the animated films. Imagineers Wyatt Winter and Caroline May shared insights during the Destination D23 event, revealing that the design draws inspiration from research trips to Paris and Barcelona, emphasizing motifs that evoke the cursed essence of nature and otherworldly appearances. Additionally, renowned animator Andreas Deja will serve as a consultant, ensuring that the attractions offer immersive experiences centering around these beloved negative characters.

What is 'Conjured Architecture' in Disney's Villains-themed land?

'Conjured Architecture' is a term coined by Disney Imagineers to describe the architectural style that blends magical elements inspired by Disney villains with Art Nouveau aesthetics, resulting in visually stunning, immersive environments that reflect the personalities and rich backgrounds of these antagonists.

The Villains land is part of Walt Disney World, which has been delighting visitors since it opened in 1971. Known for its enchanting experiences and attractions, the park constantly evolves to offer fresh and exciting environments. The new Villains land aims to provide guests with a wickedly immersive experience, allowing fans to engage with Disney's greatest villains in a unique setting, reflecting the changing landscape of theme park storytelling and design.