Coca-Cola's AI Holiday Ad Called 'Soulless' and 'Embarrassing'

Coca-Cola's latest holiday ad, which marks the company's first fully AI-generated commercial, has received widespread criticism from fans. The ad attempts to modernize the nostalgic 1995 "Holidays Are Coming" spot but has been described online as "soulless" and "creepy." Critics are questioning the decision to use AI over human creativity, noting that many would have preferred a traditional approach with real actors and artists. Despite the backlash, Coca-Cola's European CMO mentioned that the intent was to make the ad relevant for today's times while highlighting the efficiency of AI in production. The response suggests that the ad may alienate long-time fans of the brand.

Fans are upset because the ad lacks the emotional warmth and authenticity associated with Coca-Cola's traditional holiday commercials, leading to accusations that the company prioritizes cost over creativity by using AI rather than hiring human talent.

The use of AI in advertising has become a controversial topic in recent months, especially amidst various strikes in Hollywood related to AI usage. With many artists concerned about job security, Coca-Cola's choice to create an AI-generated ad has sparked debate over the future of creative industries and the role of technology in artistic expression. Coca-Cola's holiday advertising has long been a cherished part of Christmas nostalgia, making the negative reception of this year's ad particularly striking.