Blizzard’s Story and Franchise Development Team has officially voted to unionize with the Communications Workers of America. This move marks another significant step in a broader trend within Activision Blizzard, where various departments have sought union representation. The team is responsible for creating in-house cinematic content, animations, and promotional materials across Blizzard’s diverse gaming franchises. Following the recent unionization efforts by World of Warcraft and Overwatch developers, the SFD aims to enhance job stability, transparency, and fair policy application within Blizzard.

What does the unionization mean for Blizzard employees?

The unionization allows Blizzard employees to negotiate better working conditions, job security, and transparency in company policies, fostering a more equitable workplace environment.

World of Warcraft, launched in 2004, remains one of the most influential MMORPGs, boasting millions of players worldwide. The ongoing unionization efforts highlight the increasing focus on workers' rights within the gaming industry, demonstrating a shift in how game developers are advocating for their needs and well-being. As more teams at Blizzard advocate for unionization, it reflects a significant cultural change in one of the industry’s most recognizable companies.