Super Bowl 2026 is set to be as much about the commercials as it is about the game between the Seattle Seahawks and New England Patriots. This year, brands are pulling out all the stops, showcasing their most emotional and entertaining ads. Companies like Lays, State Farm, and Instacart are taking the lead, each offering unique messages that resonate with viewers. From touching narratives about family to humorous takes on insurance, these ads aim to capture the audience's attention while the football action unfolds. Throughout the game, viewers can expect continual updates on the best commercials, along with trailers and engaging content.

What are the standout commercials from Super Bowl 2026?

This year's standout commercials include Lays' emotional story about a father-daughter duo, State Farm's humorous insurance narrative featuring Danny McBride, and Instacart's focus on customizable groceries. Each ad highlights unique storytelling methods that aim to connect with viewers on both personal and comedic levels.

The Super Bowl has become a cultural phenomenon beyond just a sporting event, often creating buzz around its commercials. Major brands leverage this platform to debut new marketing campaigns, ensuring they capture both audience attention and memorable moments associated with the big game. With millions of viewers tuning in, advertisers aim to leave a lasting impression that resonates long after the final whistle is blown.