Pokemon fans rejoice as another Pokemon Center pop-up is slated to open in London this April, aligning with the 2024 Pokemon Europe International Championships. Despite being predominantly an online presence in recent years, these exclusive physical pop-ups offer fans a chance to grab merchandise of their beloved creatures, though a reservation will be required to visit. The event will take place at ExCel London from April 4-7, and fans won't need a ticket to the championships to access the pop-up. Anticipation is high as the pop-up is known for exclusive items and long lines, and there could be purchase limits on popular merchandise to prevent reselling. Special previews of what's to come will be shared via Pokemon's social media channels, urging fans to stay tuned. As Pokemon’s popularity endures, this event is another must-visit for collectors and enthusiasts seeking limited edition Pokemon gear.

When is the next Pokemon Center pop-up opening in London, and do I need a reservation to visit?

The Pokemon Center pop-up will open from April 4-7, 2024, at ExCel London. Yes, you will need to make a reservation to visit the Pokemon Center pop-up.

Background information on Pokemon Centers: Pokemon Centers are retail stores that sell a variety of Pokemon merchandise, including games, toys, clothing, and other collectibles. These centers originated in Japan and are themed after the healing centers found in the Pokemon game series where players rejuvenate their Pokemon. While Japan has multiple permanent Pokemon Center locations, other parts of the world, including the U.S and the U.K., typically experience these as temporary pop-up stores that coincide with special events or promotions. The pop-up in London has previously drawn huge crowds, reflecting the enduring popularity of the Pokemon franchise since its inception in 1996 with the original Pokemon Red and Green video games.