Atari Buys Intellivision Brand, Ditches Amico Console Plan

Atari has acquired the Intellivision Entertainment brand and the rights to over 200 games from its portfolio, though it has left the troubled Intellivision Amico console behind. The acquisition allows Atari to expand its digital and physical distribution of classic games while exploring new brand and licensing opportunities. Intellivision Entertainment LLC will rebrand and continue developing the Amico console, which has faced numerous delays since its 2018 announcement. This strategic acquisition aims to unite fans of Atari and Intellivision and leverage the nostalgic value of these classic gaming brands.

The Intellivision Amico console is still under development by the remaining Intellivision Entertainment LLC, despite its troubled history and indefinite delays.

Intellivision originally gained popularity in the early 1980s as a direct competitor to Atari. The two companies were iconic in the gaming industry's formative years, each boasting a library of classic titles that defined the golden age of gaming. With this acquisition, Atari hopes to revitalize and leverage Intellivision's legacy to appeal to retro gaming enthusiasts and collectors.