Amazon will rebrand its ad-free streaming service, Prime Video, to Prime Video Ultra starting April 10, 2026. The subscription cost will increase from $2.99 to $4.99 per month. With this new tier, subscribers gain access to exclusive features such as 4K/UHD streaming, five concurrent streams, and up to 100 downloads. Additionally, the standard Prime Video plan will also see upgrades including 50 downloads and four concurrent streams. The update accompanies the recent debut of the Guy Ritchie series "Young Sherlock," which has received mixed reviews. Amazon is also developing a live-action adaptation of the popular gaming franchise "God of War."

What new features will Prime Video Ultra offer subscribers?

Prime Video Ultra will offer enhanced features, including 4K/UHD streaming, five concurrent streams, and up to 100 downloads for offline viewing.

“God of War” is a critically acclaimed action-adventure video game series developed by Santa Monica Studio and published by Sony Interactive Entertainment. The franchise centers on the character Kratos, a former Greek god who battles mythological creatures and navigates complex narratives involving gods and revenge. The upcoming live-action adaptation aims to bring this rich storyline to the small screen, generating excitement and anticipation among fans of the series.