Activision Faces Backlash Over Alleged Fake Guitar Hero Game

Activision is facing backlash for allegedly employing generative AI in the promotion of a game called Guitar Hero Mobile, which may not even exist. This comes just a week after the company acknowledged using AI in assets for Call of Duty: Black Ops 6. The controversy erupted when an ad featuring poorly rendered graphics and vague elements was shared on Instagram, prompting fans to criticize the quality and authenticity of the promotional content. The ad appears to reflect Activision's strategy to gauge interest in various unannounced mobile games through AI-generated imagery, a tactic that has further frustrated gamers who hoped for a legitimate revival of the Guitar Hero franchise.

Activision is accused of using generative AI to create an ad for Guitar Hero Mobile, which might not be a real game. The promotional content sparked outrage among fans due to its low quality, leading to speculation that the company is testing interest in potential mobile games that haven't been officially announced.

The Guitar Hero franchise, originally launched in 2005, revolutionized music rhythm games and became a cultural phenomenon. Although its popularity waned over the years, there have been ongoing calls from fans for a new installment. Activision's decision to potentially use generative AI for promotional purposes raises questions about their commitment to reviving beloved franchises authentically. With the history of Guitar Hero, fans had anticipated a new and genuine entry rather than an AI-driven marketing campaign.