WWE drops ‘Vice City’ trademark as Rockstar unveils $400 GTA 6 collection
WWE’s ‘Vice City’ filing is listed as abandoned in the USPTO, while Rockstar unveils a $400 Vice City-themed GTA 6 collection.
- The application was intended for professional wrestling and sports entertainment, not games; WWE, Rockstar and Take-Two have not publicly explained why it lapsed.
- Rockstar has now unveiled the official “Grand Theft Auto VI: The Goodtime State – Vice City Collection”: a $400 bundle without the game itself, featuring Vice City/Leonida merchandise.
What happened
Multiple sources report that WWE has dropped its application for the trademark “Vice City.” In the reporting provided, the status in the USPTO register is listed as abandoned or dead, with an express abandonment filed on September 2. The original filing date is given as August 4.
The application was meant for professional wrestling and sports entertainment. That makes the term notable, since Vice City has long been closely associated with Grand Theft Auto. The available sources place the WWE filing alongside Rockstar’s use of Vice City around GTA 6, but do not confirm any direct connection between the two parties.
Separately, Rockstar unveiled the official “Grand Theft Auto VI: The Goodtime State – Vice City Collection” on September 24. According to the sources, the bundle costs $400 in the US and £349 in a UK listing, and does not include a copy of GTA 6 itself, instead focusing on merchandise and collectibles tied to Leonida and the fictional TV show Macca the Gator.
Timeline
2026-08-04: WWE reportedly files for the “Vice City” trademark.
2026-09-02: An express abandonment is filed; the application then appears as dead and abandoned in the register.
2026-09-21: External reporting describes the filing as abandoned in the USPTO register.
2026-09-23: Game Rant publishes coverage of the WWE filing and the comparison with GTA 6.
2026-09-24: Rockstar unveils the “Goodtime State – Vice City Collection” for GTA 6.
2026-11-19: The provided sources cite November 19 as the GTA 6 launch date and the collection’s delivery/release date.
Background
Vice City is a well-known name in Grand Theft Auto, referring to a fictional city inspired by Miami and the surrounding region. That is why a trademark application for the same term stands out when it appears outside the game world. The provided information also mentions Lola Vice as context around the WWE filing.
The available sources show the WWE application as abandoned or dead in the USPTO register, but not why that happened. There is no mention of a lawsuit, a formal opposition proceeding, or a public explanation from WWE, Rockstar or Take-Two. As a result, the legal status remains limited to what secondary reporting and register entries show.
The cited GTA 6 release date of November 19, 2026 also remains an expectation in the provided material, not an officially confirmed date. The core of the reporting is therefore the combination of a dropped WWE trademark filing and Rockstar’s continued use of Vice City around GTA 6.