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Ubisoft 1 Oct 2026, 14:16

Ubisoft renames Creative House 2 to Massive Entertainment on October 1, 2026

Ubisoft renames Creative House 2 to Massive Entertainment on October 1, 2026

Ubisoft reportedly renamed Creative House 2 to Massive Entertainment, grouping Paris, Montreal, Toronto and several Tom Clancy franchises.

  • The group reportedly includes Ubisoft Paris, Ubisoft Montreal, Ubisoft Toronto and Massive Entertainment itself.
  • The group is assigned The Division, Ghost Recon, Splinter Cell and March of Giants; Rainbow Six remains outside this setup.

What happened

Ubisoft has reportedly adjusted its internal studio structure again and given Creative House 2 the name Massive Entertainment. The group is said to be led by Christoph Hartmann, who was already linked to Creative House 2. In the reporting provided, the change is described as part of a broader restructuring that has surfaced around Ubisoft several times in 2026.

Under this setup, Ubisoft Paris, Ubisoft Montreal, Ubisoft Toronto and Massive Entertainment would all sit under one creative umbrella. The same group is reportedly responsible for The Division, Ghost Recon and Splinter Cell, plus March of Giants. That brings several Tom Clancy franchises and a separate new title into one structure. The available information also mentions new original IP projects under the group, but does not name them.

Rainbow Six is explicitly kept outside this Massive-led group in the reporting. That matters because Ubisoft’s wider restructuring has also created other creative houses, including Vantage Studios, which according to the provided context is responsible for Assassin’s Creed, Far Cry and Rainbow Six. The new Massive Entertainment setup therefore appears to be a second clear franchise split within Ubisoft.

The change fits into a broader Ubisoft restructuring that has already made headlines multiple times in 2026. The provided information does not say Ubisoft has issued a full formal statement on the matter, so the reporting remains cautious and appears to rely mainly on internal or source-confirmed information.

Timeline

  • 2026: Ubisoft reportedly restructures multiple studios and franchises, with layoffs and studio closures mentioned in the wider context of the year.

  • 2026-09-30: Reporting emerges about a Ubisoft name change toward Massive Entertainment in connection with Splinter Cell and The Division, with the new studio structure already being signaled.

  • 2026-10-01: New reporting says Creative House 2 is being renamed Massive Entertainment, with Christoph Hartmann as the lead.

  • 2026-10-01: The same reporting places Ubisoft Paris, Montreal and Toronto under that group, alongside The Division, Ghost Recon, Splinter Cell and March of Giants.

  • 2026: Ubisoft’s broader structure also includes Vantage Studios, the group tied to Assassin’s Creed, Far Cry and Rainbow Six.

Background

Ubisoft has already adjusted several creative houses and studio groupings in 2026. In the provided context, Vantage Studios is mentioned as a separate group within that structure, and it is linked to Assassin’s Creed, Far Cry and Rainbow Six. That shows Ubisoft is no longer organizing franchises purely by individual studio, but by larger creative houses.

The new Massive Entertainment setup therefore appears to be part of a broader split of Ubisoft franchises across multiple studio groups. The reporting explicitly says Christoph Hartmann is at the head of the Massive-led group. Hartmann was already connected to Creative House 2, so the rename also looks like a continuation of an existing management structure rather than a completely new one.

The available information links Ubisoft Paris, Ubisoft Montreal and Ubisoft Toronto to the same group as Massive Entertainment itself. That is a notable combination, since it brings three major Ubisoft studios together under one label alongside the existing Massive name. Within that group sit The Division, Ghost Recon and Splinter Cell, plus March of Giants. The reporting also mentions new original IP projects, but without specific titles or release dates.

At the same time, Rainbow Six remains outside this Massive structure. That is an important detail, because in the broader Ubisoft context Rainbow Six is instead associated with Vantage Studios. The provided sources therefore show Ubisoft dividing several franchises across multiple creative houses in 2026, rather than using one central studio for all major brands.

The timeline in the available information shows this development did not appear out of nowhere on a single day. On September 30, 2026, reporting already surfaced about a possible rename to Massive Entertainment in connection with Splinter Cell and The Division. On October 1, 2026, that line was expanded with the claim that Creative House 2 is indeed becoming Massive Entertainment and that Ghost Recon and March of Giants are also part of the group. The available information does not include a full official Ubisoft statement confirming every part of the restructuring at once.

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Sources

  • Kotaku: reporting on the restructuring around Massive Entertainment and the Tom Clancy franchises.
  • Variety: reporting on Massive Entertainment as the new name for Creative House 2.
  • Ubisoft News: background on Vantage Studios and Ubisoft’s franchise split.