Twitch tests shopping category in the US with Amazon Live streamers

• The section was visible on Twitch’s homepage and in the top navigation.
• At the time, the category featured six Amazon Live streamers with a combined 65 viewers.

What happened

Kotaku reported on 6 October 2026 that Amazon is experimenting with a new Shopping category on Twitch in the United States. According to the report, the section appeared prominently on Twitch’s homepage and was also accessible through a link in the top navigation bar, giving the feature a highly visible spot in the platform’s interface.

The streams in the category appeared to come from Amazon Live streamers rather than regular Twitch creators. Products were being sold on the page, and product links were shown in a carousel, making the setup feel more like shopping TV than a standard Twitch channel. Kotaku described the presentation as similar to QVC, the well-known US teleshopping format. That suggests Amazon is using the test to bring live commerce and streaming closer together.

At the time of the observation, the category contained six Amazon Live streamers with a combined 65 viewers. Those numbers indicate the test was still small and that visible activity was limited to a handful of channels. The available information does not say that regular Twitch streamers already had access to the same Shopping setup, nor that the category was visible outside the United States.

The sighting fits into a broader context in which Amazon has long tied its e-commerce services to its media platforms. Since Twitch is owned by Amazon, it makes sense for the company to experiment with ways to show and sell products directly in livestreams. For now, everything points to this being a test rather than a full rollout. There has been no official confirmation of a wider launch, a permanent homepage placement, or a definitive expansion into other markets.

Background

Amazon owns Twitch and has long had a direct link to e-commerce through Amazon services. The observed Shopping category appears to be aimed primarily at Amazon Live streamers, suggesting the test is not yet broadly available to the wider Twitch community. That distinction matters, because the streams shown in the report were not described as regular Twitch channels, but as Amazon Live broadcasts.

The combination of a homepage listing, a top-navigation link, and a product carousel shows that Amazon is not hiding the feature test, but presenting it prominently within Twitch. At the same time, it remains unclear whether this is a temporary trial or the start of a larger commerce integration. It is also not confirmed whether Twitch will later keep the Shopping category permanently in the interface, or whether the visibility will disappear after the test.

Another open question is the target audience. The available information only says the category contained six Amazon Live streamers at the time. There is no confirmation that Twitch creators outside Amazon Live can already participate, and no official explanation was given about requirements, availability, or possible expansion to other regions. The only concrete geographic detail in the report is that the test was visible in the United States.

Because the sighting comes from a Kotaku report, it is important to phrase the rollout status cautiously. The available facts support that Amazon is testing a shopping-focused Twitch page, but not that the feature is already broadly live. It is also unclear whether the current setup is meant as an experiment for a small group of Amazon Live streamers or as a precursor to a larger commercial feature within Twitch.

Sources

• Kotaku, 6 October 2026: report on an experimental Twitch Shopping category in the United States.