Take-Two shares rise after news of GTA 6 preorders

Take-Two Interactive, the owner of Rockstar Games, has recently seen a significant rise in its share price. This came after news that preorders for the highly anticipated GTA 6 may be starting soon. Take-Two's stock climbed more than 6% on May 14, 2026, adding over $2 billion to the company's market value.

GTA 6 preorders

According to rumors, preorders for GTA 6 could begin on May 18, 2026. The news appears to have excited investors, as it suggests Rockstar is finally starting to take money from customers. The development is also being seen as a sign that a delay to the game's planned November 19, 2026 release is unlikely.

Financial overview

Take-Two's share price stood at $242 at the time of publication. Despite the recent gain, Take-Two's stock is still down about 4% so far in 2026. That decline may be tied to earlier swings, including a negative market reaction to Google's announcement of Project Genie, a new AI system said to be capable of creating game worlds.

The role of AI in the game industry

Experts believe AI systems will play an increasingly important role in game development in the future. Google's announcement triggered a sell-off among investors, who reacted nervously to the possibilities of AI compared with the traditional methods used to develop games like GTA 6. That has created a worrying trend for Take-Two, despite the stock's rise following the preorder news.

Rumors surrounding GTA 6 have increased significantly over the past few months. Notably, official word from Rockstar on the preorder start date is still missing. Take-Two has said the game's marketing campaign will begin this summer, ensuring greater visibility and anticipation ahead of release.

When preorders do go live, gamers will get more specific information about GTA 6's price, which could be $70, $80, or more. Unlike earlier entries in the franchise, the game will not launch on PC, due to the perception that the PC market is not the game's "core" audience.