Switch 2 breaks sales records and reshapes the gaming market

In brief

• The Switch 2 sold 5.9 million units in its first year, making it the fastest-selling console in the U.S.
• In May 2026, the Switch 2 was the best-selling console, while PS5 and Xbox Series X/S saw significant sales declines.
• The average price of new gaming hardware rose to $502, increasing pressure on consumers.

GAME-scanner analysis

The Switch 2 sold an impressive 5.9 million units in its first year, making it the fastest-selling console in the U.S. after the original Nintendo Switch. This success comes at a crucial time for Nintendo, which has to adapt to a changing market. Circana’s report confirms that the Switch 2 was the best-selling console in May 2026, while Sony and Microsoft are feeling the pressure from competition. PS5 sales fell 58% year over year, and Xbox posted its lowest-ever sales figures for a May. These numbers are not only a sign of the Switch 2’s popularity, but also of the challenges facing its rivals.

However, the rise in the average price of gaming hardware to $502 could have a downside. As Nintendo raises its prices, consumers have to ask whether they are willing to pay more for consoles that may become less appealing amid competitive pressure and rising costs. This could affect future Switch 2 sales, especially if price increases continue.

What does this mean for players?

For gamers, this means the Switch 2 remains an attractive option, especially thanks to its strong sales and Nintendo’s popular exclusives. However, rising prices could affect how accessible consoles are for a wider audience. Players may need to rethink their budgets, especially if PS5 and Xbox Series X/S prices also rise. This could shift gamer preferences toward value and available games rather than hardware alone.

Related GAME-scanner articles

• Nintendo Switch 2: a new milestone in the console war
• Nintendo Switch 2: what the news means for players and studios