Shuhei Yoshida and Adam Boyes repeat PlayStation disc joke at TGS 2026
Shuhei Yoshida and Adam Boyes reunited at Tokyo Game Show 2026 and recreated their 2013 PlayStation joke, this time without a physical disc.
- Yoshida posted on X: “Met with a best friend :D @amboyes @PlayStation_jp #TGS2026”, sharing the meeting publicly.
- The new version drew extra attention because no physical game or disc was handed over, unlike the original Sony video from 2013.
What happened
Shuhei Yoshida, the former PlayStation executive, posted on X on September 18, 2026 to say he had met up with Adam Boyes at Tokyo Game Show 2026. In the post, Yoshida called Boyes a “best friend” and tagged @amboyes, @PlayStation_jp and #TGS2026. The photo and wording were immediately linked to their earlier PlayStation moment.
The reference goes back to Sony’s viral “Official PlayStation Used Game Instructional Video” from 2013. In that short clip, Yoshida and Boyes playfully showed how physical PS4 games could be shared, at a time when the Xbox One DRM and used-games debate was in full swing. According to the provided sources, the video ran for 22 seconds and has since reached roughly 21 to 21.3 million views.
The 2026 recreation stood out because there was no physical disc or game in the image to pass along this time. Multiple sources placed the new photo next to the original video with comparisons like “2013 vs 2026,” with the missing disc becoming the main talking point.
Timeline
2013: Sony releases the “Official PlayStation Used Game Instructional Video” featuring Shuhei Yoshida and Adam Boyes.
2013: The clip becomes known as a joke about sharing physical PS4 games during the Xbox One DRM debate.
September 18, 2026: Yoshida posts on X that he met with a “best friend” at #TGS2026.
September 18, 2026: The post tags @amboyes and @PlayStation_jp and is linked to a recreation of the 2013 joke.
September 18, 2026: Multiple social posts place the new photo beside the original video as “2013 vs 2026.”
January 2028: According to PlayStation blog information, production of physical discs for new PlayStation games ends.
Background
The new reference carries extra weight because of Sony’s shift toward digital distribution. The provided PlayStation blog information says production of physical game discs for new PlayStation games will end starting in January 2028. That makes the 2026 joke a contrast to the original 2013 video, where a physical disc was the whole point.
The sources also note the careers of the two men involved. Adam Boyes left Sony in 2016, while Yoshida stepped down as SIE Worldwide President in 2019 and later left Sony’s Independent Developer Initiative in 2025. Their meeting at TGS 2026 is therefore mostly a reunion between two former PlayStation executives revisiting one of the most famous marketing jokes in PlayStation history.
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Sources
- X post by Shuhei Yoshida (@yosp), September 18, 2026
- IGN: “Former PlayStation Execs Recreate Iconic Disc-Sharing Xbox Diss — Without the Physical Games This Time”
- GameSpot: “Sony’s Iconic PS4 Game-Sharing Meme Has Been Recreated To Capture Our Depressing Future”
- PlayStation Blog: “Physical disc production ending in January 2028 for new games releasing on PlayStation consoles"