Price increase for the Ultra Raid Box in Pokémon GO: impact on players and the future

Briefly summarized

• The price of the Ultra Raid Box has risen from 5,425 to 5,600 PokéCoins.
• This box contains 99 Premium Raid Passes and other upgrade materials.
• The increase comes just before the costume Pikachu Raid event on August 25.

The recent price increase of the Ultra Raid Box in Pokémon GO has surprised many players. The box, known as one of the best deals in the shop, offers a substantial number of Premium Raid Passes and other valuable items. It is notable that this increase is happening right before an important event, raising questions about developer Scopely’s strategy.

GAME-scanner analysis

Scopely’s decision to raise the price of the Ultra Raid Box can be seen as an attempt to increase revenue, especially with upcoming events encouraging players to spend more. The timing of this increase, just before the costume Pikachu Raid event, suggests that Scopely may expect players to be willing to pay more for a chance to take part in popular raids. However, this could also lead to frustration among players, especially if the price hike is seen as unreasonable.

What does this mean for players?

For players, this price increase means they now have to pay more for an item that was already considered valuable. This could affect raid accessibility, especially for casual players who may not be willing to spend extra PokéCoins. It also raises questions about Scopely’s future pricing strategy and whether more increases will follow. Players are also wondering whether this price hike will be rolled out gradually worldwide.

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