Nikki Freeman from Obsession ranks 3rd on Google’s Halloween costume list

• Buddy the Unicorn is No. 1 and Needoh is No. 2 in the same ranking.
• The article links the search interest to Obsession and Inde Navarrette’s role as Nikki Freeman.

What happened

IGN says Google Frightgeist has compiled this year’s Halloween search trends, and that Nikki Freeman, the character from Obsession, has landed in third place on the list of the most searched Halloween costumes. The publication names Buddy the Unicorn as No. 1 and Needoh as No. 2. That puts three separate search trends side by side: a film character, an apparently playful costume theme, and a second trend identified in the source only as Needoh.

According to the same article, Obsession was released in May and drew extra attention to Nikki Freeman. IGN also notes a spike in searches for a “red zebra halter top” after the release, as part of the visibility around the character and her outfit style. The article uses that detail to show that interest was not limited to the character herself, but also extended to a specific clothing item associated with her look.

The source also connects the trend to Inde Navarrette, who plays Nikki Freeman. In the supplied information, Navarrette is also mentioned in connection with a future role as Rogue in Marvel’s upcoming X-Men reboot, but that detail is not further supported by a primary announcement in this material. For this article, the core point remains the Frightgeist ranking and the way Obsession appears in Halloween search traffic.

Background

Nikki Freeman is the character played by Inde Navarrette in Obsession. The article uses Google Frightgeist as a source for seasonal Halloween costume search interest and also mentions Universal Studios’ Halloween Horror Nights in the same context. That places the trend not just in an online search list, but in a broader Halloween culture where costume inspiration, horror, and themed events overlap.

The heart of the report is the combination of a film role, a standout outfit, and a high position in a Halloween search list. IGN presents that trend as part of the wider attention around Obsession heading into Halloween 2026. The supplied data also says Google Frightgeist is described as an interactive website that tracks search trends around spooky-season costumes and horror-related queries. That makes the list a useful snapshot of what people are searching for around Halloween, even if the exact underlying ranking is only visible here through IGN’s summary.

The available fact-check information also notes that the ranking was not directly copied from Google’s page in the supplied source set. So while the order is clear as reported by IGN, the underlying Frightgeist page is not included separately here. The term Needoh also remains unclear in this context: the supplied open questions explicitly say it may be a toy brand or product line, but that has not been confirmed. For readers, the key point is that IGN lists it as the second Halloween search trend without further explanation in the material available here.

A second background point is Inde Navarrette’s role. The supplied information identifies her as the actor behind Nikki Freeman and also refers to a possible link with Marvel’s X-Men reboot. Because that latter point is not backed by a primary source in the material, it remains a loose context note rather than a confirmed part of the news. The verifiable part is that her character in Obsession generated enough search interest to reach the top 3 of Google’s Halloween costume list, according to IGN.

Related GAME-scanner articles

• Inde Navarrette learned screenwriting through Jujutsu Kaisen and Demon Slayer
• Minecraft’s Verity ranks No. 7 on Google’s Frightgeist list for Halloween 2026

Sources

• IGN: https://www.ign.com/articles/obsessions-nikki-buddy-the-unicorn-top-this-years-most-googled-halloween-costumes