LEGO Friends 15th anniversary: what to expect from the new sets
Intelligence Summary
- Discover the new LEGO Friends sets launching in January 2027 to celebrate the line’s 15th anniversary.
In brief
- In January 2027, 13 new LEGO Friends sets are expected to launch for the line’s 15th anniversary.
- The lineup reportedly includes a Heartlake City Shopping Mall and an Art & Design School, with prices ranging from $9.99 to $99.99.
- This information comes from leaks and has not been officially confirmed by LEGO.
GAME-scanner analysis
The LEGO Friends line, which launched in 2012, has played an important role in broadening LEGO’s range, especially with a focus on girls. The upcoming 15th anniversary in 2027 gives LEGO a chance to reconnect with that audience through new sets that may be designed specifically for the occasion. The leaks suggest the new releases will not only tap into nostalgia, but also reflect current toy market trends such as creativity and social interaction. With prices spanning from $9.99 to $99.99, the lineup would be accessible to a wide audience, which could help boost the line’s popularity.
What does this mean for players?
For LEGO Friends fans, this means exciting new sets could be on the way, potentially offering unique building experiences and themes. The focus on the 15th anniversary may also lead to special events or promotions, increasing community engagement. Players and collectors can look forward to adding new themed sets to their collections, which could also affect the value of existing sets.
Timeline
2012: LEGO Friends launches.
31 August 2026: Expected announcement of the new sets.
January 2027: Launch of the 13 new LEGO Friends sets.