Hasbro's The Legend of Zelda action figures: what does this mean for fans?

Intelligence Summary
- Discover Hasbro's new The Legend of Zelda action figures and what they mean for fans of the franchise.
In short
- Hasbro has unveiled new action figures of Ganondorf, Princess Zelda, and Link.
- Ganondorf stands 7.5 inches tall, while Zelda and Link are both 6 inches tall.
- These figures are part of the Heroes of Hyrule collection, based on Breath of the Wild and Tears of the Kingdom.
GAME-scanner analysis
Hasbro's reveal of these action figures is a strategic move that further strengthens the partnership between the toy giant and Nintendo. By focusing on iconic characters from recent titles such as Tears of the Kingdom, Hasbro is tapping into the franchise's current popularity. This could also signal a shift toward premium products, which will appeal to collectors. The figures are designed with more than 20 points of articulation, increasing both their playability and collectible value. This is a clear indication that Hasbro is aiming to meet the wishes of both collectors and fans who want to relive the stories of Zelda and Link.
What does this mean for players?
For fans of The Legend of Zelda, this collaboration offers a unique chance to experience their favorite characters in a new, detailed form. The figures are not only appealing to collectors, but also to players who want to relive the adventures of Zelda and Link. In addition, the upcoming remake of Ocarina of Time could further fuel interest in these figures, especially among nostalgic fans who have a strong connection to the original game.
Timeline
16 July 2026: Hasbro announces its partnership with Nintendo to create The Legend of Zelda toys.
22 July 2026: Pre-orders for the new action figures begin.
2026: Expected release of the new action figures.
2026: Rumors circulate about a remake of Zelda: Ocarina of Time for the Nintendo Switch 2.
2027: A live-action The Legend of Zelda film is scheduled for release.