GTA 6 prices mentioned by IGN: $79.99 standard edition and $99.99 Ultimate Edition
IGN mentions GTA 6 prices in a story about rising AAA game costs, including a $79.99 Standard Edition and a $99.99 Ultimate Edition.
- The same piece also mentions a GTA 6 Ultimate Edition priced at $99.99.
- Based on the sources provided, it has not been confirmed that Rockstar Games or Take-Two have already announced these amounts as final official retail prices.
What happened
IGN published an article on October 2, 2026, about Warhorse Studios co-founder Martin Klíma and his comments on the rising costs of big games. In it, Klíma argues that AAA productions are becoming more expensive, while audience growth is flattening and physical retail is generating less revenue.
In that same article, IGN names specific amounts for Grand Theft Auto 6. The Standard Edition would cost $79.99 in the United States and £69.99 in the United Kingdom. A Ultimate Edition is also mentioned, with a price of $99.99. The sources provided do not make clear whether IGN took these figures from an official listing or from another source.
According to IGN, Klíma says higher game prices are "long overdue" and that Rockstar and Take-Two are in a unique position to make that move. He ties that to the broader debate over rising development costs and whether $80 could become a new standard price for major releases.
The pricing debate around GTA 6 has been going on for some time. The provided context also refers to Take-Two's move with NBA 2K21 in 2020, when next-gen games went from $60 to $70. Strauss Zelnick, Take-Two's CEO, is mentioned in that context as someone who previously suggested a range of roughly $70 to $80.
Timeline
2020: According to the provided context, Take-Two raises the suggested price of next-gen games with NBA 2K21 from $60 to $70.
2026-10-02: IGN publishes an article about Martin Klíma and the rising costs of AAA games.
2026-10-02: In that article, IGN mentions a GTA 6 Standard Edition for $79.99 in the US and £69.99 in the UK.
2026-10-02: IGN also mentions a GTA 6 Ultimate Edition priced at $99.99.
2026-10-02: In the provided context, GTA 6 is used as an example in the broader discussion about higher prices for major releases.
Background
The discussion centers on AAA game pricing and the cost of large-scale productions. Klíma links his comments to rising development costs, a market where audience growth has reportedly leveled off, and physical retail has become less important as a revenue source.
The GTA 6 figures mentioned in the sources come from IGN's reporting. The provided information does not confirm that Rockstar Games or Take-Two have already locked in these prices as final, nor does it say what the Ultimate Edition includes. As a result, it remains unclear whether these are official retail prices or amounts IGN picked up from a source or listing.
Related GAME-scanner articles
Sources
- IGN: article about Martin Klíma and GTA 6 prices
- PC Gamer: interview referenced by IGN