Graveyard Keeper: free giveaway and impact on the sequel release

Graveyard Keeper is an indie game set in a dark yet charming world where players run a cemetery. Since launching in 2018, the game has built a loyal following despite a mixed reception at release. In a recent promotion, the publisher offered the game for free to help build interest in the upcoming sequel. The strategy not only drove a jump in DLC sales, but also led to a significant increase in wishlists for the follow-up.

The free giveaway

Players were able to claim Graveyard Keeper on Steam, Xbox, and PlayStation at no cost until April 13, 2026. Promotions like this are part of a broader trend in which developers and publishers try to breathe new life into older titles. The campaign helped keep Graveyard Keeper visible as an appealing option for players, while also boosting DLC sales.

DLC sales results

According to tinyBuild CEO Alex Nichiporchik, the free giveaway generated an estimated minimum of $250,000 in DLC revenue. That figure covers Steam sales only during that period. The game currently has three DLCs: Stranger Sins, Game of Crone, and Better Save Soul, released between 2019 and 2021. The free offer proved to be a smart move, especially since Graveyard Keeper is now nearly eight years old.

Impact on the sequel

Alongside the strong DLC sales, the giveaway also had a direct effect on interest in Graveyard Keeper 2. During the promotion period, the sequel’s Steam wishlist count climbed to as many as 400,000. That is a major result that strengthens momentum for the follow-up and shows that players are ready for new adventures in this unique game.

Timeline

2018: Graveyard Keeper launches and introduces players to its unusual cemetery-management concept.
April 14, 2026: The free giveaway ends, but the impact on DLC sales is clear, with revenue of at least $250,000.
April 2026: Graveyard Keeper 2 reaches 400,000 Steam wishlists, boosted by interest sparked by the giveaway.

Graveyard Keeper and its DLCs are available to buy on Steam for a standard price of $19.99. Its distinctive mix of dark humor, management gameplay, and fresh takes on familiar game ideas has made it a lasting favorite among players. Future updates and the announced sequel are sure to keep drawing attention from the gaming community.