Marvel fans disappointed by teasers around Avengers: Doomsday

Recently, Marvel fans have voiced their disappointment after a much-anticipated teaser for Avengers: Doomsday turned out to be about a Doctor Doom-themed coffee shop. The temporary Dom Latveria Coffee location, which is actually a rebrand of Flying Horse Coffee, is now open in Shoreditch, London. The coffee bar is located near the SXSW London festival, where Avengers: Doomsday directors Joe and Anthony Russo are scheduled to appear and talk about their production company.

Theme and product lineup

Instead of offering a new look at their Marvel work, the coffee shop has drawn fans’ attention for a different reason. It is selling Latveria merchandise, including bags of small-batch coffee decorated with the Latveria emblem. The designs were leaked on social media by the Russos and Donald Mustard, who previously worked on the Fortnite project. The coffee bags feature slogans such as "The official coffee of world domination" and "Approved by the ministry of morale. Resistance is delicious."

Location and pricing

The coffee bar is now operating in Shoreditch and has a welcome sign reading “Welcome to Latveria,” along with the defiant addition “Richards was wrong.” The regular menu includes several coffee options, including a flat white for £4.10. It’s a letdown for fans who were hoping for film reveals, especially after recent hopes for a trailer.

Public reaction

Social media reactions show a mix of disappointment and speculation. One fan asked, "Is this all there is at the pop-up?" while others speculated that the real surprise might be the Russos and actor Robert Downey Jr. showing up there. Many fans are now lowering their expectations and wondering whether this week’s teasers were actually building toward something bigger.

Avengers: Doomsday is scheduled to hit theaters on December 18, 2026. Until then, fans will keep looking for more information about the upcoming film and Marvel’s involvement.